TikTok is one of the newest apps on the market and has quickly become a popular social media platform. However, its popularity has also led to some serious mistakes from brands who are jumping on the bandwagon. Though it’s still early in its growth phase, you might get a chance to create your own marketing plan before it gets too popular. Here are four mistakes that brands should avoid when using TikTok.
1. Failure to grasp the idea of fun
Fun is the most important thing in marketing because it makes people want to experience what you have created for them. To be successful with TikTok marketing, create content that will make people laugh, smile, or dance. They don’t have to be serious videos but they should make people feel something in their hearts.
2. Choosing a wrong audience
Though TikTok is a newer app and not as established as Instagram or Facebook, it still has an audience just like any other social media platform does. The audience for.
Why TikTok?
TikTok has a large, untapped potential audience. You can use their platform to create fun and entertaining content that will not only make you stand out but also reach your targeted audience.
3. Failure to understand the importance of branding
Though TikTok is new and currently in its growing phase, it’s important for brands to know the boundaries of what they should post on the platform. They need to be aware of what won’t get them banned from the platform and understand how much freedom they have with their content. That being said, it’s important for brands to spend time creating their own unique brand for themselves on the app because it will help them establish an authoritative online presence.
4. Not considering the marketing value of TikTok
Though it might not seem like much now, TikTok will one day become more popular than Instagram or Facebook so brands need to start thinking about how they can use this platform effectively. Using social media platforms like TikTok early on in their lives can help grow a business earlier than with other platforms that aren’t as established yet.
What’s your niche?
Your audience’s niche is the niche in which you are targeting your marketing campaign. It can be anything from a specific age group to gender.
3. Choosing an incorrect platform
Though TikTok has its own platform, it’s not as popular as Instagram or Facebook and as a result, there are fewer opportunities for brands to post on that platform. Your best bet is to use TikTok as another social media website like Instagram or Facebook so that you can have the opportunity to share your content with more people.
4. Choosing a wrong strategy
Though the idea of marketing on TikTok might sound like a good idea, it isn’t always effective. For example, if you post an ad that’s too long and doesn’t get enough views because people don’t want to watch videos longer than three minutes, then it could be costing you money and not getting you what you want out of it.
How to find influencers for your brand
Choosing the wrong audience for your brand could end up costing you a lot of money. People are more likely to click through to your ads when they see something visually appealing than if they see text only.
3. Not focusing on engagement
When you choose the wrong audience and fail to focus on engagement, people will be less inclined to watch your videos. If people aren’t watching your videos, then who will?
4. Understanding how TikTok works
TikTok is not like other social media platforms like Instagram or Facebook because it is actually one giant app where brands can create their own content and put it in front of the audience that has already been filling up TikTok with viral videos. These are some mistakes that brands should avoid when using TikTok marketing.
How to create videos for TikTok
3. Failure to find a niche audience
As with any social media platform, it’s important to understand what your audience is looking for before you create content for them. Make sure that you are creating content that will satisfy the needs of your target market and not just hope that they’ll like it because they are on TikTok.
4. Ignoring other platforms
It’s all well and good to market on TikTok but it can get old pretty quickly if done too often. There are other platforms out there, so why would you want your brand to be associated with only one? It’s best to spread your message across as many platforms as possible so that you don’t lose potential customers who might have found another platform at the same time or were in another mood that day.
Tips and tricks for TikTok marketing.
3. Not optimizing videos for the platform
Though TikTok isn’t as established as Instagram or Facebook, it still has a large audience. So if you want to use this app to reach your audience, make sure you optimize your videos for their platform. For example, if you are making a video about a product you are selling, try to mention the name of the product in the video. This will help make your video more appealing and helpful for people who may be interested in purchasing it.
4. Lack of content strategy
The last mistake brands should avoid when using TikTok is not having a content strategy. Your brand needs to have a strong vision and know what they’re trying to achieve with their TikTok marketing plan. If they don’t have this plan in place, then they can easily get sidetracked into creating random content that doesn’t help them reach their goals or doesn’t match their target audience’s interests.
